A. Initially by visiting our website
When you visit our website, you are initially given a “cookie”, and your computer is assigned an ID number. A cookie is a commonly used device that tracks an individual user’s preferences, and is capable of enhancing your visit to the site. Cookies allow us to provide a customized experience without the visitor having to remind us of his or her preferences each time she or he visits our site. Our cookies do not contain any personally identifying information. Sun Mountain Lodge cookies DO NOT follow visitors after leaving our website.
Once you have visited our website and accepted our cookie, your ID number is automatically assigned to your computer whenever you visit our website. Despite the fact that you remain anonymous until you enter Personal Information in the website, the ID number allows us to log your session, so that we may better assist you should you need some individualized service or support. Once you enter Personal Information on the website, we associate your ID number with your contact information so we can recognize you on a future visit. We also use it to keep track of information that appears to be of particular interest to you.
B. While Browsing Our Web Site
While in the process of browsing our website, you also provide us with information that does not reveal your personal identity. We use this aggregated, anonymous data mainly for editorial purposes, but we do not connect it to any Personal Information, such as your name or address.
While you explore our website for the information that interests you, you may wish to put in a specific “Information Request” or you may wish to participate in one of our online surveys or promotions. To respond to this request or to participate in our various programs, we may ask you for Personal Information, such as your name, zip/postal code, e-mail address, and phone number.
If you wish, you may also submit your e-mail address in order to be placed on a subscription list or to receive other information. You will be placed on these lists only when you indicate your desire to be included. In deciding whether or not to join such lists, please note that they are only used for internal purposes – we do not sell or rent our lists to anyone. In the event you choose to join one of our lists, you may ask to be removed from the list at any time. Visitors will always have the ability to accept or decline any form of communication from Sun Mountain Lodge.
WHEN MAKING A RESERVATION
A. On Our Web Site
Your credit card number will be verified using a checking sequence. Once your reservation is confirmed, Sun Mountain Lodge will notify you of the confirmation and provide a confirmation number. Due to the personal nature of the information you give when making a reservation through our website, we have taken every precaution to ensure that our reservation system is secure. Your credit card number is protected with the most sophisticated encryption technology available and is transmitted on a private network.
We also receive a copy of the reservation profile at our website excluding your credit card number connected to your ID number. We will then use that information to create a log in our website database.
We also occasionally combine information from a number of web visitors in a way that does not identify any user, in order to identify user patterns.
B. During your stay at a Hotel or Resort
During your stay, we record your itemized spending to properly assemble your folio, which sets out your room rate and other expenses billed to your room. We also record this information to comply with financial reporting requirements, including those imposed by our auditors and government regulators. We may also collect certain information as required by local laws (e.g. passport number). Information particular to your stay may also be stored (i.e. health issues, payment difficulties, special requests, service issues).
In addition, we may retain the content of any document (including letters, comment cards, electronic documents such as e-mails and other similar forms of communication) that you send us before, during or following your stay. This information may be shared with employees of the hotel but will not be shared with any third party.
IN OUR MARKETING DATABASE
Sun Mountain Lodge maintains a database of guest information which is used for marketing, promotion and research purposes. Guests will only receive such information if they have provided permission on their Hotel registration form, on the Sun Mountain Lodge web site, or in some other form. Any information sent provides a clear notice of how to discontinue receiving promotional materials.